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Then we came up with something … emotional and grounded and gritty.' American Girl Mattel described it as a 'high-throttle action film,' and according to The New Yorker, Abrams said, 'For a long time, we were talking to Mattel about Hot Wheels, and we couldn't quite find the thing that clicked, that made it worthy of what Hot Wheels - that title - deserved. Abrams' production company Bad Robot will produce. 'To take the classic Rock 'Em Sock 'Em game, with Mattel as my partner, and align it with the kind of world-building, franchise-making success we have had with Universal is truly exciting,' Diesel said, while Mattel Films producer Robbie Brenner promised it will be a 'thrilling action adventure for the whole family to enjoy.' Hot WheelsĪ live-action movie based on Hot Wheels has been in the works since 2019, and in 2022, Mattel confirmed that J.J. Diesel is set to produce and star, while 'Rampage' co-writer Ryan Engle reportedly penned the screenplay. Vin Diesel is teaming up with Mattel Films and Universal for a live-action movie based on Rock 'Em Sock 'Em Robots, which will follow a 'father and son who form an unlikely bond with an advanced war machine,' Deadline reported in 2021.

But can any of these projects be nearly as successful as 'Barbie,' 'Transformers,' or 'The Lego Movie,' or is there a limit to Hollywood's ability to create hit films out of products with virtually no story attached? We'll find out soon enough, but these are some of the most notable - and slightly ridiculous - upcoming movies based on toys: Rock 'Em Sock 'Em Robots

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